Don’t be picking on Franco!
- May 8th, 2012
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I saw this little tidbit on the Daily Beast. Blake Gopnik takes James Franco to task for not being “convincing” as an artist.
The two paragraphs prodded a set of receptors in my brain that had been dormant for a while. The name “Monroe Beardsley” leaped to mind, along with a little nugget from the darkest backwater of academia–the philosophy of art–known as The Intentional Fallacy.
Beardsley is remembered for, among other things, co-writing the original article that introduced the concept of the above-mentioned fallacy back in the 1950′s. He was responding to the expressionist theories of art criticism and argued that not only are the intentions of artists irrelevant to the criticism of the art, they are unknowable. Beardsley claimed that the “value [of an artwork] is independent of the manner of production, even of whether the work was produced by an animal or by a computer or by a volcano or by a falling slop bucket.”
“Value” here means aesthetic value, not cash value of course. This idea seems quaint nowadays. That any creative work’s value is determined by its relation to an ideal of form, beauty or even an artistic rubric is anathema to the world we live in today.
Gopnik points out that so far as Franco’s work is concerned, he is mediocre. But there was the suspicion that he may in fact be playing with us, his vast audience of consumers. As Gopnik says, “Could it be that Franco’s entire art career has in fact been about him giving a brilliant theatrical performance as a generic contemporary artist–sort of like the one he played so well on General Hospital?”
Gopnik then insults Mr. Franco’s intelligence by presuming that he was incapable of answering “softball questions” about art at a recent MoMA event.
Conclusion? Franco can’t be a great performance artist because he appears incapable of the sort of witty repartee expected from an artistic genius. Clearly, his “performance” at MoMA reveals his intellectual limitations, thereby precluding the existence of Franco the Meta-Post-Modern Performance Artist.
Whether you agree with Beardsley or not as to the necessary conditions for art obtaining, his point about the irrelevance of an artist’s intentions is significant, particularly in a case like this. Art critics (and other intellectuals) make sport of discerning with their own superior minds the intentions of would-be artists (and other historical subjects). While entertaining to them it often obscures or even occludes the value of a particular work (or life). Artists make the same mistake insomuch as they spend too much time thinking about their own work rather than doing it. As any artist who has experienced it will tell you, the best work often comes when the least amount of self-conscious analysis is going on. Franco may just be having fun and is absorbed in doing it (his odd life). In doing that, he may yet be creating a performance piece of a certain merit, and his inarticulateness about his own art, whatever that is, may be entirely irrelevant to its worth.


Crows. 1987
Me and my Monkey. 1988